Rent a Bus to Broadway at the Beach: Group Night-Out & Entertainment Guide

Broadway at the Beach is the Grand Strand's biggest single destination — 350 acres of restaurants, nightlife, attractions, and live entertainment wrapped around a 23-acre lake right in the heart of Myrtle Beach, South Carolina. It draws upward of 14 million visitors a year, and for good reason: there's no other place along the coast where you can ride a 156-foot observation wheel, catch a touring show, hit six bars in a single evening, and squeeze in a round of miniature golf all without moving your car. The problem, as anyone who has tried to wrangle a group of 20 through a busy July Saturday knows, is that doing all of that in a caravan of separate cars is a logistical headache before you even leave the hotel.

This guide covers everything a group organizer needs to know: where a bus drops off and waits at Broadway at the Beach, how parking actually works at the complex, which nights and events make transportation a genuine pain point, and which vehicle from our fleet fits your specific crew. It's built from the same information we give clients before they book — written for the person who is responsible for getting everyone there together, in the mood to celebrate, and back safely when the night ends.

Why Rent a Bus to Broadway at the Beach?

Broadway at the Beach has free parking — over 5,000 spaces spread across the complex — and on a random Tuesday in March, you'll drive right in. On a Friday night in July, with the complex running at capacity, every one of those spaces is contested. The lots closest to The Avenue nightlife zone fill first, sometimes an hour before peak bar hours, and the spillover lands in lots far enough from Celebrity Circle that the walk back after midnight starts to feel like a project.

Rideshare surge pricing during busy nights is a secondary hit: the demand spike when clubs close simultaneously means higher fares and longer waits stacking on top of each other.

A Myrtle Beach party bus rental to Broadway at the Beach sidesteps all of it. Your group loads at one pickup point — the hotel, the vacation rental, the parking lot where you want to leave the cars — gets dropped at the complex entrance, and the bus waits nearby for whenever the group is ready to leave. Nobody draws straws for the designated driver.

Nobody navigates an unfamiliar one-way lot at 1 a.m. after Señor Frog's. Nobody splits into separate rideshares and ends up at three different hotels. One vehicle, one flat quote, one pickup when the night winds down.

The per-person math often settles the question. A group of 25 splitting the cost of a party bus rental in Myrtle Beach typically pays less per head than parking a handful of cars plus round-trip rideshare surges for everyone who didn't drive. Call 854-233-7160 and we'll run the numbers for your headcount and your night.

Where Your Bus Drops Off at Broadway at the Beach

Broadway at the Beach sits off US-17 Business between 21st Avenue North and 29th Avenue North in Myrtle Beach, with multiple access points into the parking complex. For oversized vehicles — charter buses, minibuses, and larger passenger vans — the designated area for oversized vehicles is near the 21st Avenue North entrance to the complex. Buses can drop passengers directly in front of specific spots in the complex, including curbside near Ripley's Aquarium of Myrtle Beach (1110 Celebrity Circle), before moving to the oversized vehicle area.

The layout of the complex means your group is close to everything from that drop point. Celebrity Circle and The Avenue nightlife zone sit at the heart of the property, and the pedestrian paths around Lake Broadway connect every corner of the complex on foot. From the drop-off, you're a short walk to Hard Rock Cafe, Margaritaville, WonderWorks, Pavilion Nostalgia Park, and the full stretch of bars along The Avenue.

There's no long walk across a surface lot before the night starts.

For pickup at the end of the evening, your bus waits nearby and you agree on a meeting point and window before the group splits off to explore. We recommend setting that pickup point at a recognizable landmark — the Hard Rock Cafe entrance or the main Celebrity Circle plaza — so regrouping is simple even after a long night. No hunting through parking rows, and no standing at the wrong entrance wondering which rideshare app has the shorter queue.

The Avenue: Broadway's Nightlife Zone

The Avenue — formerly called Celebrity Square — is the entertainment core of Broadway at the Beach, and it's where group nights out tend to concentrate once the sun goes down. The bars and clubs along The Avenue sit within easy walking distance of each other around the lake, which makes it genuinely practical to spend an entire evening without ever leaving the complex. That's the real advantage of Broadway at the Beach over scattered Myrtle Beach bars on Kings Highway or Ocean Boulevard: it's a contained circuit, and a group stays together naturally rather than trying to coordinate across half the city.

Señor Frog's is the anchor. It runs as a waterfront restaurant through the afternoon, then the tables clear and the music takes over — open-air terrace overlooking the water, foam parties, dance contests, and an energy level that builds as the night gets later. Hard Rock Cafe recently moved to a new building in the center of The Avenue, making it one of the more versatile spots for groups: it handles private event space and full buyouts, which is worth knowing if your crew is corporate or celebrating a milestone.

Margaritaville (4700 Highway 17 S, accessible from the complex) draws reliably for a more laid-back harbor-side vibe before the late-night scene kicks in. Fat Tuesday and Good Time Charley's are standard stops on any group crawl through The Avenue, and Club Boca is the dedicated dance club option for groups wanting a traditional nightclub setup rather than an open-air bar format.

The practical note for bus groups: The Avenue closes all at once on weekend nights, and rideshare demand spikes hard at that moment. If your group is on a private bus rental out of Myrtle Beach, you set the departure time rather than competing with 500 other people for the same pool of available cars at 2 a.m. That timing control is one of the details that separates a smooth group night from a frustrating one.

Call 854-233-7160 to lock in your pickup window.

What to Do at Broadway at the Beach: Group-Friendly Attractions

Nightlife is the main draw for adults, but Broadway at the Beach is genuinely a full-day destination, and groups doing a longer visit or a mixed-age outing have a dense menu of options to work with before the bars open.

Ripley's Aquarium of Myrtle Beach (1110 Celebrity Circle, Myrtle Beach, SC 29577) is the complex's signature attraction and one of the most-visited aquariums on the East Coast. Sharks, rays, and sea turtles cruise the 340-foot moving tunnel, and the penguin encounter is a standout for mixed-age groups. Field trip programs are available for school groups, with add-on class programs at $1 per student above standard admission.

Group rates apply for parties of 10 or more, so the bus-load math works in your favor. Check Ripley's Aquarium of Myrtle Beach group and field trip page before your visit for current rates and program availability.

WonderWorks is the upside-down building you can see from US-17, and the interior lives up to the exterior: 35,000 square feet of hands-on science exhibits, a glow-in-the-dark ropes course, and a 6-D motion theater. It's a practical stop for groups with kids or younger members who aren't doing the full nightlife circuit. General admission includes the exhibits plus one ticket each to the motion theater and ropes course.

Pavilion Nostalgia Park is the amusement ride section of the complex, built around the rides that originally operated at the historic Myrtle Beach Pavilion. The Broadway 360 Observation Wheel — 156 feet tall, 36 gondolas that hold up to six people, roughly an 11-minute ride — is the visual centerpiece. At $10.50 per ride with gondola capacity of six, it's a natural group activity.

All-day ride wristbands run $38.50 for unlimited access to the park's rides and attractions. For families or groups wanting a lighter option, Dragon's Lair Fantasy Golf is right there in the complex.

Legends in Concert at Broadway at the Beach's Broadway Theater is one of the longest-running tribute show productions in the country, rotating through tribute acts across multiple decades of music. It's a reliable option for groups that want structured evening entertainment rather than open-ended bar-hopping, and it runs most nights of the year. Check the Broadway at the Beach events calendar for current show schedules and upcoming headliners before you book your date.

When Broadway at the Beach Gets Crowded: Events That Change the Plan

Broadway at the Beach is busy most of the year, but several specific periods turn ordinary weekend congestion into a different-category problem. Knowing which ones apply to your date is the difference between a smooth group trip and an evening spent stuck in a parking line on US-17.

Summer season (Memorial Day through Labor Day) is peak everything. The complex draws the largest share of its 14 million annual visitors in an eight-week window, and weekend nights from late June through July are when the parking lots reach capacity earliest. The free Coast RTA Entertainment Shuttle ran daily from 11 a.m. to 11 p.m. through the summer of 2025, stopping at Broadway at the Beach among other attractions along its route — but Coast RTA has indicated the seasonal Entertainment Shuttle will not operate for Summer 2026 as the agency updates its fixed-route system.

For summer 2026 and beyond, the public transit option through the complex will be limited. A private Myrtle Beach bus rental is the practical answer for groups who don't want to deal with parking or rideshare demand during the busy season.

Carolina Country Music Fest (June 4–7, 2026) brings 40-plus country artists and tens of thousands of fans to Myrtle Beach's oceanfront over four days. The 2026 lineup includes Post Malone, Luke Bryan, Blake Shelton, Riley Green, and Brantley Gilbert. Festival parking requires a pre-purchased pass at 2400 North Oak Street, with a continuous shuttle running to the festival entrance — meaning Broadway at the Beach, just a short distance away, becomes a spillover destination for the festival crowd before and after sets.

US-17 Business near the complex sees noticeably heavier traffic during CCMF week. Groups visiting Broadway at the Beach during CCMF should build in extra time and consider a private bus rental in Myrtle Beach to stay off the clogged corridors entirely. Book well ahead — CCMF week fills the Grand Strand's vehicle supply quickly.

Spring Bike Week and Fall Bike Week each draw hundreds of thousands of visitors to the Grand Strand. The cluster of riders along US-17 and into North Myrtle Beach changes traffic patterns across the whole corridor, and Broadway at the Beach is a standard stop on the circuit. Parking lots operate differently during Bike Week, with more oversized vehicles in the lots and different peak hours than a typical weekend.

Corvettes at the Beach (early June) and similar car-show events use Broadway at the Beach as a gathering point, which shifts both the type and volume of vehicles in the complex's lots significantly.

For any of these dates, the booking advice is the same: lock in your group's bus as soon as the date is confirmed. The right-size vehicles go first, and waiting until two weeks before a CCMF or Bike Week weekend means paying more or finding nothing available in the right size. Call 854-233-7160 the moment your group's plans solidify.

What Size Bus Fits Your Group?

Broadway at the Beach works for groups of nearly any size, and the right vehicle depends on your headcount, how much the ride itself is part of the experience, and whether you're doing a quick evening out or a full-day visit. Here's how our fleet breaks down for a Broadway at the Beach run.

For groups where the night out is the celebration — a bachelorette party making the circuit through The Avenue, a 30th birthday hitting Señor Frog's and Club Boca, a summer group from a hotel — a party bus rental to Broadway at the Beach makes the ride part of the event. The built-in bar and LED lighting mean the energy is already up before you walk through the first door. For family groups or school field trips visiting Ripley's Aquarium and WonderWorks, a minibus or full-size charter bus with climate control and comfortable seating handles the job more practically, and the undercarriage bays on a 56-passenger coach swallow anything the group brings along.

ADA-accessible vehicles are always available — just let us know your needs before the date so we can match the right vehicle.

We offer a massive variety of vehicles, meaning you never have to pay for seats you do not actually need. Not sure which size is right? Call 854-233-7160 with your headcount and itinerary and we'll point you to the best fit.

Trip Types That Work Well at Broadway at the Beach

Different groups use Broadway at the Beach differently, and the transportation plan shifts a little based on what you're actually doing there.

Bachelorette and bachelor parties. Broadway at the Beach is one of the most popular stops on any Myrtle Beach bachelorette itinerary, typically combined with Ocean Boulevard or the Boardwalk area for a full evening. The Avenue's waterfront bars and clubs offer the right mix of activity — dinner at Margaritaville, drinks at Fat Tuesday, dancing at Club Boca — without the group needing to navigate multiple separate neighborhoods.

A party bus out of Myrtle Beach handles the whole circuit: pickup at the hotel, Broadway at the Beach, wherever the night takes you next, and a safe return with the bar still stocked on the bus for the ride home.

Birthday celebrations and milestone groups. The Pavilion's Observation Wheel, WonderWorks, and the full lineup of restaurants make Broadway at the Beach practical for mixed-age milestone gatherings — a 40th birthday where half the group has kids, or a family reunion that wants daytime attractions and evening dining without splitting across venues. One charter bus or minibus rental in Myrtle Beach keeps the entire gathering on one schedule instead of managing a caravan across the resort strip.

Corporate outings and team events. Hard Rock Cafe's private event spaces and full-facility buyout options make it a working destination for corporate groups who want something less generic than a hotel ballroom. A minibus gets everyone from downtown hotels or from Myrtle Beach International Airport to the complex together, so no one is stuck navigating the US-17 Business parking situation on their own.

School field trips and youth groups. Ripley's Aquarium offers a structured field trip program with add-on class activities at $1 per student above standard admission, which makes it a great home base for school groups. Drop-off curbside near the Aquarium entrance, then the group tours the complex on foot for the day.

A 40- to 56-passenger charter bus covers an entire grade level in one vehicle, and the undercarriage storage keeps lunches, backpacks, and equipment organized without hauling it through every exhibit.

Wedding guest shuttles. Several hotels sit within a few miles of Broadway at the Beach along US-17, and couples hosting wedding weekends in Myrtle Beach often arrange an evening at Broadway as a guest-gathering activity during a multi-day celebration. A minibus loop from the hotel area to Celebrity Circle and back keeps out-of-town guests from needing rental cars for the evening.

Sample Group Itineraries at Broadway at the Beach

Bachelorette evening (20 guests, party bus): Pickup at 5:30 PM from a North Myrtle Beach resort. Drop at Celebrity Circle entrance by 6:00 PM. Dinner reservation at Margaritaville for the group.

Avenue bar circuit starting at 8:30 PM — Fat Tuesday, Señor Frog's, Club Boca. Bus picks up at Hard Rock Cafe entrance at 12:30 AM for hotel return. Total block: approximately 7 hours.

The bus's built-in bar handles the pregame on the short ride down US-17.

Family reunion day trip (45 guests, 56-passenger charter bus): Pickup at 9:30 AM from a hotel cluster near Broadway at the Beach. Ripley's Aquarium first — curbside drop at the 1110 Celebrity Circle entrance, bus parks in oversized vehicle area. Two hours at the Aquarium, then the Pavilion for rides, lunch at one of the waterfront restaurants, WonderWorks in the afternoon for older kids and adults.

Charter bus picks up at Celebrity Circle main plaza at 5:00 PM for hotel return, with the undercarriage bays holding coolers and bags throughout the day. Total block: approximately 8 hours.

Corporate group evening (30 guests, minibus): Pickup at Myrtle Beach Convention Center at 6:00 PM following a conference session. Drop at Broadway at the Beach, dinner at Hard Rock Cafe private event space. Two hours of networking, then the group has time to explore The Avenue at their own pace before bus pickup at Celebrity Circle at 10:00 PM.

Total block: 4 hours. The minibus keeps the group from needing to navigate an unfamiliar parking situation after a full conference day.

What It Costs: Myrtle Beach Party Bus Rental Prices

Party Bus Myrtle Beach offers all-inclusive pricing online in under 30 seconds — you'll know the exact number before you ever book. Charter and party bus pricing depends on four factors: vehicle size, the number of hours the vehicle is reserved, the date (peak summer weekends and event weeks price higher), and the mileage from your pickup point to Broadway at the Beach and back. For a group visiting only Broadway at the Beach from a nearby hotel, the mileage is short — which keeps the quote leaner than a longer-haul charter.

For real ranges to anchor your estimate: 14-passenger Sprinter limos run $170–$344/hour; 15–20 passenger party buses run $204–$378/hour; 20–30 passenger party buses run $244–$414/hour; 35–50 passenger party buses and minibuses run $294–$490/hour; and 40–56 passenger charter buses run $150–$300/hour or $1,200–$2,500/day. Pricing depends on mileage, time of year, and vehicle type — but you will never be surprised by hidden costs.

Here's the per-person math that typically settles the debate. A party bus rental for a 25-person bachelorette group at $300/hour for a 6-hour evening works out to roughly $72/person — comparable to what the same group would spend on two rounds of rideshare plus the post-night surge fare, and without anyone managing separate cars, parking, or a sobriety debate at midnight. The more people you add, the better the number gets.

Call 854-233-7160 for a no-obligation quote built around your exact group size and date.

Getting to Broadway at the Beach: Routes and Parking Reality

Broadway at the Beach sits on US-17 Business between 21st and 29th Avenue North — the dead center of the Myrtle Beach resort strip. From most Grand Strand hotels, the drive is five to fifteen minutes under normal conditions. The three approach corridors are US-17 Business (Ocean Boulevard parallel, direct), US-501, and Robert Grissom Parkway from the north.

Under normal conditions any of those gets you there cleanly.

During peak summer weekends, US-17 Business between the complex and the ocean develops the kind of stop-and-go congestion that turns a ten-minute drive into a thirty-minute one. The lots closest to Celebrity Circle fill early on Friday and Saturday nights in July and August — plan to arrive before 7 PM if you want proximity to The Avenue without circling. During CCMF week in June, Carolina Country Music Fest traffic compounds the usual beach-season volume on all three approach roads simultaneously.

For groups coming from further north — North Myrtle Beach hotels, Barefoot Landing, or the Cherry Grove area — the drive down US-17 Business on a peak summer night can run 45 minutes or more in traffic. A charter bus in Myrtle Beach doesn't solve the traffic, but it does mean nobody in your group is behind the wheel stressing over it while the rest of the crew has already started the evening. Someone else is driving, and everyone's attention is on the night ahead.

Tips for Your Group Visit to Broadway at the Beach

• There is no entry fee for the complex. Walking around Broadway at the Beach, visiting the lakeside promenade, and browsing the 50-plus shops costs nothing. Attractions like Ripley's Aquarium, WonderWorks, and Pavilion rides have individual admission costs. Plan the itinerary around which paid attractions your group actually wants and budget accordingly.
• Wear comfortable shoes. The complex is genuinely large — 350 acres — and an evening moving through The Avenue, stopping at multiple venues, and looping around Lake Broadway involves real walking. Sandals and flip-flops that seem fine at the hotel become a problem by hour three.
• Make dining reservations ahead of time. Margaritaville, Hard Rock Cafe, and the sit-down restaurants on Celebrity Circle fill up fast on summer Friday and Saturday nights. A group of 20 walking in without a reservation after 7 PM faces a wait. Book before you board the bus.
• Check the Broadway at the Beach events calendar before your visit. The official events page is updated with live concerts, food festivals, car shows, and special entertainment nights that can either enhance your visit or complicate parking and crowd levels depending on what it is.
• Set a group meeting point before you split off. Celebrity Circle's main plaza near the Observation Wheel is the most recognizable landmark in the complex and the easiest place to regroup if the party splits between attractions. Tell everyone the bus pickup point and time before the group disperses.
• For peak summer and event weeks, book the bus early. CCMF week in June and the peak July 4th period are the two hardest windows to find the right-size vehicle at good pricing. Lock in your date as soon as the plans are confirmed.

Frequently Asked Questions

Where does a bus drop off at Broadway at the Beach?

Buses use the oversized vehicle area near the 21st Avenue North entrance to the complex. Drop-off curbside near Ripley's Aquarium (1110 Celebrity Circle) is the most common approach for groups whose main destination is the aquarium or the northern part of the complex. We confirm your exact drop point and where the bus will wait when you book, since the best approach depends on your group's itinerary for the day or evening.

Is parking free at Broadway at the Beach?

Yes — over 5,000 parking spaces are free throughout the complex. The challenge isn't cost; it's availability near Celebrity Circle and The Avenue on peak summer nights. The lots closest to the nightlife zone fill first, and remote spots mean a longer walk back at the end of the night.

A party bus or minibus rental sidesteps the availability problem entirely — your group is dropped at the entrance and picked up when you're ready, with no parking search in either direction.

How much does a party bus to Broadway at the Beach cost?

Pricing depends on vehicle size, the number of hours, the date, and the distance from your pickup location. For typical Myrtle Beach hotel pickups: 15–20 passenger party buses start at $204/hour; 20–30 passenger party buses at $244/hour; 35–50 passenger party buses at $294/hour; and 14-passenger Sprinter limos at $170/hour. A 6-hour evening with a 25-person group on a mid-size party bus typically runs in the range of $1,400–$2,500 all-inclusive depending on the date.

Call 854-233-7160 or use our online tool for a no-obligation quote in under 30 seconds.

How far is Broadway at the Beach from Myrtle Beach hotels on the strip?

Most hotels along the central Myrtle Beach resort strip are 5 to 15 minutes from Broadway at the Beach under normal conditions. Hotels in North Myrtle Beach near Barefoot Landing are typically 20 to 30 minutes. Hotels further south near Surfside Beach add roughly 10 to 15 minutes.

During peak summer weekends or CCMF week in June, add 15 to 30 minutes to any of those estimates due to US-17 Business congestion.

Can a charter bus take a school group to Ripley's Aquarium?

Yes — and it's one of the cleanest field-trip logistics setups on the Grand Strand. A full-size charter bus drops directly curbside near the Ripley's Aquarium entrance at 1110 Celebrity Circle, then parks in the complex's oversized vehicle area. Ripley's Aquarium offers field trip programs with add-on class activities at $1 per student above regular admission, and group rates apply for parties of 10 or more.

Check the Ripley's Aquarium field trips page for current program details and to book ahead.

When is the worst time to drive to Broadway at the Beach?

Friday and Saturday evenings in July, CCMF week in early June, Spring Bike Week, and the July 4th holiday weekend are the highest-congestion windows. US-17 Business between the hotels and the complex backs up, and the lots closest to The Avenue nightlife zone reach capacity before 8 PM on peak nights. For any of these dates, a private bus rental is the practical way to keep your group out of the parking scramble entirely.

Does the Coast RTA Entertainment Shuttle stop at Broadway at the Beach?

The seasonal Entertainment Shuttle stopped at Broadway at the Beach in previous summers, but Coast RTA has announced the seasonal Entertainment Shuttle will not operate for Summer 2026 as it updates its fixed-route service. For Summer 2026, groups should plan on either a private bus rental or the standard fixed-route Coast RTA service, which covers nearby routes but does not run as a dedicated entertainment circuit.

How far in advance should we book a party bus for Broadway at the Beach?

For peak summer weekends (July 4th, mid-July, Labor Day) and event weeks like CCMF in June: book as soon as your date is confirmed — ideally two to three months out. For off-peak evenings from September through May, two to four weeks of lead time is workable. The right-size vehicle goes first on high-demand dates, and the cost increases as availability tightens.

Call 854-233-7160 to check availability for your specific date.

Book Your Broadway at the Beach Bus Today

Broadway at the Beach is already doing the hard work — putting everything worth doing in Myrtle Beach under one roof. Your group's only job is getting there together and getting home safely when the night is done. A Myrtle Beach party bus or charter bus rental handles both, leaving the planning headaches to us and the evening to your group.

Whether you're organizing a bachelorette party that needs the full bar-to-bar circuit, a family reunion that wants a day at the Aquarium and a waterfront dinner, or a corporate team outing with Hard Rock Cafe on the calendar — we have the right vehicle and a plan ready.

Give us a call any time at 854-233-7160 for an all-inclusive price quote in under 30 seconds — or use our online tool for instant availability. Lock in your date early for summer and CCMF week, and the rest of the night takes care of itself.